GWCCA Selects Solomon Group & WINK as Executive Producer of FIFA Fan Festival™ Atlanta
Event
ATLANTA, Nov. 18, 2025 – Georgia World Congress Center Authority (GWCCA) today announced the selection of Solomon Group and WINK as Executive Producer of the FIFA Fan Festival™ Atlanta, to be held at Centennial Olympic Park in June and July 2026. Chosen from a competitive field of more than 60 agencies, Solomon Group and WINK will lead production and entertainment management, commercial integration and sponsor activation, and media and communications for the month-long celebration coinciding with FIFA World Cup 2026™.
The FIFA Fan Festival™ Atlanta will be operated in partnership with the Atlanta World Cup Host Committee and their community partners. It will transform the heart of downtown into a global gathering place where fans from around the world can unite to experience live match broadcasts, concerts, food and beverage offerings, interactive sponsor activations, and cultural programming—all set against the iconic backdrop of Centennial Olympic Park. Nearly 30 years after hosting the world during the 1996 Olympic Games, the Park will once again welcome visitors from across the globe to celebrate sport, culture, and community on an international stage.
“Solomon Group and WINK bring an exceptional blend of creativity, technical precision, and large-scale event expertise to this project,” said Joe Bocherer, Chief Commercial Officer, Georgia World Congress Center Authority. “They’ve created fan experiences for some of the world’s most iconic entertainment and sporting events, and their strong relationships with FIFA’s commercial partners will be invaluable in bringing Atlanta’s FIFA Fan Festival to life. We’re confident their expertise will make this an unforgettable experience for fans and visitors alike.”
Both agencies bring extensive experience with FIFA and global live events. Solomon Group produced FIFA’s 2025 Fanatics Fest activation in New York City and is currently leading the activation for the FIFA World Cup Trophy Tour across North America. WINK has contributed to two FIFA World Cups—Russia 2018 and Qatar 2022—developing international Fan Festival concepts and activations that connected fans around the world.
"Over 16 years and more than 20 productions in Atlanta, from College Football Playoff events to the 2025 MLB Draft and our installations at the World of Coca-Cola, this market has shaped our company's identity. The collaborative spirit here has influenced how we approach live events globally,” shared Steve Fink, co-founder of Solomon Group. “For the FIFA Fan Festival, we're honored to bring unprecedented scale and innovation to Centennial Olympic Park while showcasing what makes this community special. We're thrilled to partner with FIFA, the Atlanta World Cup Host Committee, GWCCA, and WINK, alongside the network of talented local businesses we’ve all built, to deliver the world-class experience Atlanta deserves."
Together, Solomon Group and WINK bring a proven track record of delivering large-scale, immersive experiences that engage audiences and elevate global brands. Both agencies also have strong ties to Atlanta, having supported major events such as the MLB All-Star Game, MLS All-Star Game, and the College Football Playoff National Championship.
“Atlanta’s spirit is real, creative, expressive, and deeply communal,” said David de Bruijn, Chief Creative Officer WINK. “A big city with a small-town soul. This city deserves a fan fest that matches that energy. With a thriving soccer culture already in place, the foundation is set for something truly unforgettable.
“We look forward to working with our partners at GWCCA, Solomon Group and WINK to create an experience that celebrates the game and showcases our incredible city,” said Dan Corso, President of the Atlanta Sports Council and the Atlanta World Cup Host Committee.
Additional details about Atlanta’s FIFA Fan Festival™, including hours of operation, entertainment lineup, sponsor activations, and fan engagement opportunities, will be announced in the coming months.
For more information on the events and activities taking place during FIFA World Cup 2026™ in Atlanta, or to get involved, please visit www.AtlantaFWC26.com.
About Georgia World Congress Center Authority
Georgia World Congress Center Authority (GWCCA) is a state agency and the steward of some of Georgia’s most iconic event destinations, including Georgia World Congress Center, Centennial
Olympic Park, Mercedes-Benz Stadium, and Signia by Hilton Atlanta. Since 2014, GWCCA has also operated the Savannah Convention Center, connecting the state’s top two tourism markets. As the largest combined convention, sports, and entertainment campus in North America, GWCCA is committed to creating exceptional guest experiences while driving economic growth and showcasing Georgia on the world stage.
About the FIFA World Cup 26™ Atlanta Host Committee
The FIFA World Cup 26™ Atlanta Host Committee is the local organizing committee for the 23rd edition of the FIFA World Cup™ and acts as the liaison between FIFA, the City of Atlanta, the State of Georgia, and the local community. The FIFA World Cup 2026™ Atlanta Host Committee was formed in 2022 under the Championship Hosting Division of the Atlanta Sports Council and features members from the Atlanta Convention & Visitors Bureau (ACVB), AMB Sports and Entertainment (AMBSE), City of Atlanta and the Georgia World Congress Center Authority (GWCCA). The Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the FIFA World Cup 2026™ experience for the city, state, and region. For more information, please visit www.AtlantaFWC26.com.
About Solomon Group
Solomon Group is a creative production agency where innovators bring bold ideas to life. Our producer-led approach gives us the unique flexibility to craft events, exhibits, experiences, and activations that challenge what’s possible. Clients rely on our decades of expertise in creativity, industry knowledge, and problem-solving to deliver meaningful experiences that foster emotional connections and transform audiences into loyal fans. From concept to completion, we’re the behind-the-scenes team when you hear that applause — and there’s no other place we’d rather be. Learn more about how we’re truly made for this at www.solomongroup.com.
About Wink
WINK is an independent global creative experiential agency with offices in New York, and headquartered in Amsterdam, operating since 1997. Across live experience, content and merch-based disciplines the company designs and delivers emotion-evoking moments that focus on building lasting relationships between brands and people and connecting them to culture. https://welcometowink.com/
