NEWS
Atlanta Fan Festival: Feat of a Lifetime
Over a year before the first whistle at the 2026 World Cup — slated to be the biggest one to date — was blown, Solomon Group, in collaboration with WINK, was already working hard with FIFA to ensure t... Read More about - Atlanta Fan Festival: Feat of a Lifetime
Run of the Show: The Athletes and Artists in the Room
Three weeks in, we've covered the watch party, the merch drop, and the fan festival as a format. Each one is a different answer to the same question: how do you turn a crowd into a community? But ther... Read More about - Run of the Show: The Athletes and Artists in the Room
Run of the Show: Merch as Memory
The FIFA fan festival had a problem soon after opening: the lines stretched out for too long and lasted for many hours, sometimes under scorching, record-breaking heat. No, they weren’t lines to get i... Read More about - Run of the Show: Merch as Memory
Event Production VS Event Planning: Which One Do You Need?
“Event planning vs event production.” Google the phrase, and you’ll find countless blog posts and articles explaining the difference and offering tips on hiring the best one. But if you’ve actually re... Read More about - Event Production VS Event Planning: Which One Do You Need?
Run of the Show: The Watch Party Economy
Most fans at this World Cup will never get inside the stadium. Despite the size and the unprecedented scale of the 2026 tournament, the supply is still not large enough to meet the record-breaking dem... Read More about - Run of the Show: The Watch Party Economy
What Does a Live Event Production Company Actually Do?
Live event production, immersive experiences, activations: the world of experiential marketing is filled with seemingly simple jargon that can make it hard to know what you actually need to look for w... Read More about - What Does a Live Event Production Company Actually Do?
Run of the Show: The Summer the World Shows Up
Every few years, there's a moment that makes an entire culture lean in the same direction, at the same time. This summer, it isn't just one moment. The World Cup summer is here. It’s on home soil and... Read More about - Run of the Show: The Summer the World Shows Up
What Is a Brand Home? Everything You Need to Know
Ads, banners, social media, internet pop-ups… Today, brands have an abundance of traditional promotional avenues. But most of the biggest (and the smartest) brands know that these hyper-competitive, l... Read More about - What Is a Brand Home? Everything You Need to Know
How Experiential Marketing Creates Cultural Brand Moments
In the age of digital fatigue and AI-accelerated oversaturation of online content, experiential marketing has become more necessary than ever to create effective connections with customers and solidif... Read More about - How Experiential Marketing Creates Cultural Brand Moments
What Is Experiential Marketing - and Why Brands Are Investing More in It?
Your complete guide to one of the most valuable marketing tools of the day. Crowded social media feeds, increased competition, AI-generated content seeding distrust, increasing digital fatigue: all th... Read More about - What Is Experiential Marketing - and Why Brands Are Investing More in It?
Beyond the Bottle: How Solomon Group Helped Coca-Cola Redefine the Brand Home
THE PROJECT The biggest companies understand the unparalleled power of human connection as a strategic advantage to their brand. That’s why Coca-Cola partnered with us in 2025: to bring “Coca-Cola Sto... Read More about - Beyond the Bottle: How Solomon Group Helped Coca-Cola Redefine the Brand Home
Solomon Group Helps Bring the Noise to Men’s Final Four Weekend
THE PROJECT As the city of Indianapolis prepared to host the NCAA Men’s Final Four Championship, the first weekend of April 2026, it also geared up to host a multi-day fan extravaganza for all March M... Read More about - Solomon Group Helps Bring the Noise to Men’s Final Four Weekend
GWCCA Selects Solomon Group & WINK as Executive Producer of FIFA Fan Festival™ Atlanta
GWCCA Selects Solomon Group and WINK as Executive Producer of FIFA Fan Festival™ Atlanta ATLANTA, Nov. 18, 2025 Georgia World Congress Center Authority (GWCCA) today announced the selection of Solomon... Read More about - GWCCA Selects Solomon Group & WINK as Executive Producer of FIFA Fan Festival™ Atlanta
New White Paper Explores the Future of Spirits Brand Experiences
As the boundaries between hospitality, entertainment, and marketing continue to blur, the world’s leading spirits brands are finding new ways to connect with audiences—by turning storytelling into str... Read More about - New White Paper Explores the Future of Spirits Brand Experiences
Solomon Group Awarded as one of Inc. Magazine's Power Partners of 2024
In October of 2024, Inc. Magazine judges recognized Solomon Group as one of the top Power Partners of the year in the Experiential category. Creating seamless, unforgettable experiences for our client... Read More about - Solomon Group Awarded as one of Inc. Magazine's Power Partners of 2024
MADE FOR THIS: Live Events
In the fifth volume of our MADE FOR THIS series, we dive into live event production with SG’s Senior Producer, Victoria Sumrall! Like many Solomon Group employees Victoria’s journey began in the theat... Read More about - MADE FOR THIS: Live Events
Gary Solomon, Jr. Solomon Group's Co-Founder & CEO lands spot on Biz Bash's top 10 Industry Innovators 2024!
Gary Solomon Jr. Earns Spot on BizBash’s Top 10 Industry Innovators ListSolomon Group's CEO Gary Solomon, Jr. was handpicked by Biz Bash to be one of 10 Industry Innovators of 2024. The list feature... Read More about - Gary Solomon, Jr. Solomon Group's Co-Founder & CEO lands spot on Biz Bash's top 10 Industry Innovators 2024!
Shining A Light on the Dark Art of Projection Mapping
Being in the experiential technology industry, we’ve watched Projection Mapping become a hot trend in entertainment. But what does that really mean and what all goes into creating these magnificent sp... Read More about - Shining A Light on the Dark Art of Projection Mapping
MADE FOR THIS: Experiential Technology
Welcome to the fourth installment of our MADE FOR THIS series, where we’ll delve into the realm of experiential technology with SG’s Director of Experiential Technology, James Hebert! But what exactly... Read More about - MADE FOR THIS: Experiential Technology
Inside Look: Sazerac House - AVIXA Hosted by SG AV Programmer, Barry Mendelson
Watch as Barry Mendelson gives an inside look into Sazerac House, the gorgeous museum that perfectly blends craftsmanship with technology. ... Read More about - Inside Look: Sazerac House - AVIXA Hosted by SG AV Programmer, Barry Mendelson
WATCH: Planet Word AVIXA Webinar with Senior AV Programmer, Barry Mendelson
Solomon Group's own Barry Mendelson, Senior AV Programmer, deep dives into the making of Planet Word, the world's first voice-activated museum! Follow along as Barry discusses the exhibit and technica... Read More about - WATCH: Planet Word AVIXA Webinar with Senior AV Programmer, Barry Mendelson
Matterport 3D Spatial Technology Brings New Exhibits to Life
As an entertainment production firm, staying at the forefront of technology is vital to ensure that both our internal processes and client experiences benefit from the latest innovations. One groundbr... Read More about - Matterport 3D Spatial Technology Brings New Exhibits to Life
Solomon Group’s Planet Word Places Twice at 2023 Blooloop Innovation Awards
Solomon Group is proud to announce that Planet Word, the world's first voice-activated museum, has placed 1st in the Exhibits category and 2nd in the Experiential Technology category at the 2023 inter... Read More about - Solomon Group’s Planet Word Places Twice at 2023 Blooloop Innovation Awards
MADE FOR THIS SERIES: Live Events
In the third volume of our MADE FOR THIS series, we dive into live event production with SG’s Senior Producer, Asha Robinson! Like many team members at Solomon Group, Asha's career journey has always ... Read More about - MADE FOR THIS SERIES: Live Events
MADE FOR THIS: Scenic
For our second volume of our MADE FOR THIS series, we are taking it to our Orlando Fabrication Studio with a spotlight on our talented Scenic Manager, Pete Stevens. So what is scenic art? Pete descri... Read More about - MADE FOR THIS: Scenic
Top 10 Most Exciting Moments in SG Sports History
Design That Works: We don’t take our motto of #MadeforThis lightly. We are a group of dreamers, problem-solvers, fixers. Our approach to creating the perfect event or environmental design is different... Read More about - Top 10 Most Exciting Moments in SG Sports History
Louisiana Civil Rights Museum
Solomon Group is honored to be the exhibit producer, fabricator, and technology integrator, for the first-ever permanent museum exhibit dedicated to the Civil Rights Movement in Louisiana. As this ico... Read More about - Louisiana Civil Rights Museum
MADE FOR THIS: Welding
One of our many specialties at Solomon Group is welding, an essential element in the creation of custom scenic and structural pieces for our museum, theme park, and live event fabrication work. We ar... Read More about - MADE FOR THIS: Welding
Making Scents of an Iconic Experience: Solomon Group Reinvents World of Coca-Cola's Scent Discovery
Solomon Group recently completed the all-new Scent Discovery experience at Atlanta’s World of Coca-Cola. This revamped interactive exhibit promises to engage visitors with a unique sensory experience.... Read More about - Making Scents of an Iconic Experience: Solomon Group Reinvents World of Coca-Cola's Scent Discovery
Explore the National World War II Museum's Expressions of America
Expressions of America is an immersive night-time sound and light experience, transporting audiences to the 1940s through projection, special effects, songs, and words of the everyday people serving t... Read More about - Explore the National World War II Museum's Expressions of America
Solomon Group launches SolomonNOW, SolomonHERE & SolomonNEXT
New rebrand & expanding leadership team supports company’s ambitious growth plans.... Read More about - Solomon Group launches SolomonNOW, SolomonHERE & SolomonNEXT
Solomon Group Expands Operations & Adds to Executive Team
Solomon Group, an award-winning leader in exhibit fabrication, AV systems integration and live event production, has announced the promotion of Craig Connor to chief experience officer (CXO)..... Read More about - Solomon Group Expands Operations & Adds to Executive Team
Outdoor Sound and Light Show Debuts at WWII Museum
On Nov. 10, The National WWII Museum unveiled its newest attraction, Expressions of America, a nighttime sound and light show “celebrating the power of individual Americans to impact the world around ... Read More about - Outdoor Sound and Light Show Debuts at WWII Museum
Solomon Group hits Event Marketer Top 50 Fabricators for 3rd Year in a Row
From the architects of the Ex Awards, Experience Design and Technology Awards and the Top 100 Event Agency It List, comes the world’s only editorial ranking of the top 50 fabricators serving corporate... Read More about - Solomon Group hits Event Marketer Top 50 Fabricators for 3rd Year in a Row
Solomon Group & Luci Creative collaborate on new Moonshot Museum
Solomon Group, an award-winning leader in exhibit fabrication, AV systems integration and live event production, has announced that it is part of the project team working on Pittsburgh’s new Moonshot ... Read More about - Solomon Group & Luci Creative collaborate on new Moonshot Museum