AT&T Dream in Black

For ESSENCE’s big come back in 2022, AT&T wanted to revive the Dream in Black experience we created for them in 2019. Solomon Group worked under the 360 Agency to develop the multi-channel Afrofuturistic lifestyle platform of AT&T’s Dream in Black into a physical manifestation of a burgeoning “New Black Renaissance.”

Designing and building immersive environment that “merged technology with nature,” our team helped the brand to foster loyalty and cultural authenticity in the phygital sector.