LIV Golf
When LIV Golf began its second season in 2022, the league tapped Solomon Group to help bring its bold brand to life on tour. As their production partner, we designed, built, and installed branded scenic elements across every stop — including winner’s podiums, an illuminated DJ booth, two-tiered stage platforms, and immersive graphics.
To support scale and consistency across dozens of events in 2023, we developed evergreen scenic elements that could be quickly assembled, disassembled, and transported — giving the tour a unified visual identity while also enabling operational efficiency.
Expanded Context & Impact
- LIV Golf launched its invitational series with a $255 million prize structure, making it one of the most lucrative leagues in professional golf
- The league now reaches 872 million homes across 120 countries, highlighting the global stage that our scenic work helped support
- LIV Golf’s Adelaide stop was named Best Golf Event in the World at the World Golf Awards in both 2023 and 2024, underscoring the growing cultural impact and international recognition of the tour within just a few short years
Why It Matters
LIV Golf is reshaping how fans experience professional golf by blending competition with festival-like energy and entertainment. Solomon Group’s scenic contributions have helped define the physical stage for this new chapter of the sport — supporting a tour that continues to grow its profile worldwide.
