NASCAR

NASCAR Fans Start your engines! Join Solomon Group as we explore the history and heritage of NASCAR at the Hall of Fame. This unique experience is filled with classic and present-day cars as well as interactive experiences, realistic racing simulators, highlights of your favorite drivers’ most electrifying moments and so much more.

Solomon Group was integral in reinvigorating the NASCAR Hall of Fame by delivering a new generation of exciting, immersive, interactive exhibits across a sprawling 150,000-square-foot facility. We worked closely as a team to develop and test multiple sets of show control settings to deliver show control choices optimized for different uses and visitor loads, such as daytime visitor center, evening receptions and events, etc. This close attention to detail built upon the traditional user experience to inspire crowds of all sizes while not losing sight of the individual consumer experience. Solomon Group provided project planning and budgeting, specification design consultation, final technical designs, hardware acquisition, delivery, installation, a warranty, and service plan to ensure the NASCAR team had as flawless an experience as their audiences. No pit stops required.