Fox Sports Bourbon Street Takeover: Super Bowl LIX
For Super Bowl LIX, Solomon Group partnered with FOX Sports to produce a first-of-its-kind live broadcast and fan experience across two full city blocks on Bourbon Street — one of the most iconic and logistically challenging destinations in the world.
The event marked a record-breaking moment in broadcast history, with 23.4 million average viewers, the highest-ever pregame viewership for that time slot, and more than 40,000 fans experiencing it live in person.
The Experience
Over the course of one unforgettable week, Bourbon Street transformed into a high-energy broadcast village and fan destination, uniting world-class production with New Orleans’ unmistakable spirit.
Across five hours of live coverage, FOX’s on-air talent — including Terry Bradshaw, Michael Strahan, and Rob Gronkowski — engaged with fans from a multi-level broadcast set. The broadcast further defied expectations with a surprise, Emmy-winning performance by Lady Gaga. Together, FOX Sports, Solomon Group, and other key partners suceeded in blending live entertainment, sports, and culture at a scale never before attempted on Bourbon Street.
Behind the scenes, Solomon Group’s experienced production team was in full force in the months and weeks leading up to the event, navigating tight production windows, unprecedented security protocols, and complex permitting following heightened citywide restrictions. Through close collaboration with FOX Sports, city officials, and multiple law enforcement agencies, the team navigated extraordinary circumstances — with heightened security measures and operational sensitivity following the tragic events in New Orleans on January 1, 2025.
Partnership & Production
From creative strategy and technical production to crowd flow, staging, and broadcast infrastructure, Solomon Group provided strategic direction, production design, and on-site execution for every facet of the experience.
- Five-hour live broadcast across two blocks of Bourbon Street
- Interactive fan zones energizing attendees and creating IRL engagement moments
- International and local crews unified under one production ecosystem
- Zero operational disruptions despite severe weather, heavy foot traffic, and security constraints
The result: a broadcast spectacle that turned one of America’s most famous streets into a global stage, captivating millions while reflecting the city’s unique local spirit.
Outcome
FOX’s Bourbon Street takeover set new benchmarks for live broadcast integration and experiential marketing, redefining what’s possible when fan experience meets national television.
What began as an ambitious idea became a record-breaking, culture-shaping moment — a showcase of partnership, precision, and creative risk-taking that elevated both FOX Sports and the city of New Orleans during the biggest game of the year.
