Working alongside experiential agency, Sparks, our team created a fully immersive environment for Budweiser at the Sales and Marketing Communications Meeting (SAMCON). To enhance the brand’s footprint, Solomon Group fabricated within the space’s 47,000-sq.ft. space for a total of five campaign zones to give attendees a feel for upcoming marketing initiatives.
Our fabrication team created customizable bars and scenic wall flats – all while incorporating brew ingredients into the design, like beechwood, hops and amber long neck bottles! Additionally, our team also built a 30-foot rounded stage and special barrels, as well as printed large-format print graphics for the event.