College Football Playoff

Since the inaugural College Football Playoff National Championship in 2015, CFP has entrusted Solomon Group with bringing one of the largest annual sporting events in the US to football fans across the country. We have produced signature live events that surround college football’s biggest stage, including AT&T Playoff Playlist Live!, Playoff Fan Central, The Quad, CFP House VIP experiences, multiple ESPN Halftime Shows, and more.

A Strategic Partnership

For over a decade, the CFP has relied on Solomon Group not just to produce events, but to shape the playoff experience and connect with visiting fans in a memorable and meaningful way.

Our role spans the full spectrum of live event production — creative direction, production design, sponsorship integration, venue and city planning, artist relations, fabrication, logistics, credentialing, and fan engagement strategies — and we approach each championship weekend as an opportunity to help CFP transform it into a major cultural moment for fans, partners, and players alike.

Adapting Across Host Cities

Every year, the Championship moves to a new host city, presenting us with a challenge and an opportunity: honor both the CFP brand and the character of the host city.

From weather-proofing outdoor activations in January to navigating unique permitting and venue requirements, we have consistently delivered seamless, city-specific solutions that kept the fan experience front and center.

To date, our work has spanned ten host cities — Arlington, Glendale, Tampa, Atlanta, Santa Clara, New Orleans, Indianapolis, Los Angeles, Miami Gardens, and Houston — consistently delivering and innovating at scale each year.

View more of our work, and if you want to know what success could look like for your next event, we’d love to talk.