College Football Playoff

Since the inaugural College Football Playoff National Championship in 2015, Solomon Group has been a trusted partner in bringing the CFP brand to life for fans across the country. From AT&T Playoff Playlist Live! to Playoff Fan Central, The Quad, CFP House VIP experiences, and multiple ESPN Halftime Shows, our team has produced the signature live events that surround college football’s biggest stage.

A Strategic Partnership

For nearly a decade, the CFP has relied on Solomon Group not just to produce events, but to help shape how the playoff is experienced. Our role spans the full spectrum of live event production: creative direction, production design, sponsorship integration, venue and city planning, artist relations, fabrication, logistics, credentialing, and fan engagement strategies.

We see each championship weekend as an opportunity to create cultural relevance — helping the CFP and its sponsors connect with fans in meaningful, memorable ways.

Adapting Across Host Cities

Every year, the College Football Playoff moves to a new host city, presenting unique challenges and opportunities. From weather-proofing outdoor activations in January, to navigating all different local permitting and venue requirements, Solomon Group has consistently delivered seamless, city-specific solutions that keep the fan experience front and center.

To date, our work has spanned ten host cities — including Arlington, Glendale, Tampa, Atlanta, Santa Clara, New Orleans, Indianapolis, Los Angeles, and Houston — with each location reimagined to showcase both the CFP brand and the character of the city itself.

Why It Matters

The College Football Playoff represents one of the largest annual sporting events in the United States. Our long-term partnership demonstrates Solomon Group’s ability to deliver consistency at scale while innovating year after year. By combining producer-led strategy, sponsor integration, and flawless execution, we help CFP transform championship weekends into unforgettable cultural events for fans, partners, and players alike.