ESPN Halftime Shows

Since partnering with ESPN and the College Football Playoff, Solomon Group has produced and managed a series of high-profile halftime shows that merge the energy of a live concert with the scale and precision of a global broadcast. These performances have become a defining part of the College Football Playoff experience, blending sports, entertainment, and culture in front of tens of millions of viewers.

A Long-Term Partnership

Working alongside ESPN and show producers, Solomon Group has been responsible for end-to-end event and broadcast production. From stage and scenic design to technical systems integration, our teams bring together the creative and technical expertise required to deliver seamless live shows that are broadcast-ready within minutes of game play stopping.

We’ve supported performances by some of the biggest names in entertainment — including Lil Wayne, Kendrick Lamar, and Imagine Dragons — delivering concerts that feel immersive and electrifying for in-stadium audiences while simultaneously engineered for a flawless viewing experience at home.

Impact

The ESPN Halftime Show broadcasts have reached more than 28 million global viewers, highlighting the dual challenge of creating an experience for both live and remote audiences. These shows demonstrate how Solomon Group thrives in high-stakes, high-visibility environments, balancing artistry with technical execution.

Why It Matters

For ESPN, halftime shows are more than entertainment — they’re brand-defining cultural moments embedded into the fan experience. By bridging live event production with broadcast storytelling, Solomon Group helps create experiences that amplify both the spectacle of college football and the reach of the network’s global platform.