Dick Clark's New Year's Rockin' Eve
From 2017 through 2022, Solomon Group partnered with Dick Clark Productions to produce Dick Clark’s New Year’s Rockin’ Eve, one of the most-watched live broadcasts in the world. Our team played a key role in producing the Central Time Zone broadcast from New Orleans, as well as supporting milestone expansions such as the Puerto Rico Spanish-language countdown.
Production Role
During this multi-year collaboration, Solomon Group managed a wide range of responsibilities, including live event production, site planning, video production, artist relations, and broadcast logistics. Coordinating across city agencies, broadcast partners, and live performance talent, we helped ensure seamless productions in both New Orleans and San Juan.
Record-Breaking Moments
Highlights of our work included:
- Producing the first-ever Spanish-language countdown in U.S. broadcast history from Puerto Rico in 2021
- Helping the program reach nearly 20 million viewers during the Ball Drop hour that same year
- Managing live performances in New Orleans featuring artists such as Panic! at the Disco, Jason Derulo, Imagine Dragons, Walk the Moon, Usher, Sheryl Crow, Big Freedia, Lucy Hale, and Billy Porter
Why It Matters
Dick Clark’s New Year’s Rockin’ Eve is more than a broadcast — it is a cultural ritual shared by millions of people worldwide. Solomon Group’s contributions demonstrated our ability to deliver high-profile, broadcast-scale live events that blend technical excellence, cultural relevance, and unforgettable performances.
