Fanatics/Topps NBA Rookie Event with Victor "Wemby" Wembanyama

In September 2023, Solomon Group partnered with Fanatics and Topps to shape an unforgettable NBA rookie event celebrating basketball phenom Victor “Wemby” Wembanyama. With a bold vision and a compressed timeline, we applied our producer-led model to transform a local celebration into a national moment of fandom and brand storytelling.

Working closely with our partners, Solomon Group provided strategic direction and production design, ensuring that every detail of the environment reflected the excitement of both live audiences and broadcast viewers. The centerpiece was a dramatic rookie card wall—more than just a scenic backdrop, it became a symbol of experiential marketing, immersing fans in the culture of collecting while elevating the Fanatics and Topps brands.

From concept through broadcast, our team oversaw fabrication, installation, and technical production, delivering a seamless experience at the Thompson San Antonio Riverwalk. The event culminated in a once-in-a-lifetime moment when one lucky fan received the first card ever signed by Wemby, cementing the activation’s cultural resonance within the NBA community.

This project exemplifies Solomon Group’s role as a strategic partner: guiding vision, aligning creative with brand goals, and executing flawlessly under pressure to deliver experiences that capture both hearts and headlines.