McDonald’s at ESSENCE Fest 2019

For several years at ESSENCE Festival, Solomon Group has partnered with Walton Isaacson to create a brand activation for McDonald's that includes our team’s fabrication of the brand’s signature Golden Arches.

In 2019, the booth was reimagined for McDonald’s’ “Black and Positively Golden” campaign and featured welcome breakfasts, late night parties, panels and star-studded appearances by La La Anthony, Tamar and Trina Braxton, Luke James and Jazmine Sullivan – just to name a few.