Tubi Red Carpet at Super Bowl LIX
In 2025, Tubi — the free, ad-supported streaming platform — made a bold entrance into the sports entertainment landscape with the first-ever Super Bowl Red Carpet. Partnering with Solomon Group and Live Digital Entertainment, Tubi created a cultural moment that blended Hollywood glamour, New Orleans flavor, and football energy — reaching audiences far beyond traditional sports fans.
As a free platform entering the premium entertainment space, Tubi needed a breakthrough moment to stand out in the crowded Super Bowl media landscape, attract younger and multicultural audiences, and establish itself as a credible brand capable of delivering high-quality live experiences.
A New Kind of Pre-Game Experience
Designed and built by Solomon Group, the Tubi Red Carpet transformed the exterior of Caesars Superdome into a premium broadcast environment that celebrated celebrity, fashion, and culture. The activation gave invited guests and global audiences alike a fresh take on Super Bowl pre-game coverage, shifting the focus from stats and analysis to style and storytelling.
Beyond the carpet itself, the broadcast extended into the streets of New Orleans — capturing the energy of Bourbon Street, culinary moments with Emeril Lagasse, and authentic local flavor woven into the broadcast. This balance of Hollywood glamour and NOLA authenticity made the event unlike anything else on Super Bowl Sunday.
Results and Impact
The Tubi Red Carpet delivered results that set a new standard:
- 13.6M average minute audience
- 15.5M concurrent peak viewers
- 24M+ unique game day viewers
- First-ever shoppable Super Bowl experience, blending fashion and commerce
- Widely credited as the most-streamed Super Bowl in history
For Tubi, the event elevated brand perception and expanded cultural relevance. For Solomon Group, it was a showcase of our ability to deliver innovative, high-stakes experiences at the intersection of sports, technology, and pop culture.
Why It Matters
The Tubi Red Carpet was more than a pre-game special — it was a first-of-its-kind convergence of culture, proving that free, ad-supported television can deliver premium experiences at scale. By fusing celebrity, local culture, and commerce, Solomon Group helped Tubi set records, shift perceptions, and establish cultural credibility on the biggest stage in American sports.
