VeeCon

When entrepreneur Gary Vaynerchuk’s NFT project VeeFriends set out to host the second annual VeeCon — a one-of-a-kind superconference at the intersection of technology, business, marketing, and culture — they turned to Solomon Group to bring the ambitious vision to life. With just five months from kickoff to show open, the timeline was as demanding as the expectations.

A Producer-Led Approach to Tackling Complexity

As lead production partner, Solomon Group managed the event from strategy to execution. Our team shaped the conference flow and run of show, designed and installed multiple stages and broadcast environments, produced field games and interactive activations, and developed spaces including an NFT museum and curated retail environments. By aligning creative, technical, and logistical disciplines under one roof, we ensured every detail supported the broader attendee experience.

The Outcome

The result was a seamless large-scale experience where the energy of live events met the innovation of Web3 culture. VeeCon brought together exclusive communities of speakers, creators, and fans in an environment that was equal parts conference, festival, and cultural summit.

Building Momentum

Our partnership extended into the next year with Solomon Group once again entrusted to produce VeeCon in Los Angeles, scaling the concept into an even more ambitious format. While the future of VeeCon remains to be seen, these projects remain a showcase of Solomon Group’s ability to deliver high-profile, high-visibility events that define cultural moments.