Victoria's Secret PINK’s Pink Nation University
When Victoria’s Secret PINK wanted to create a bold new way to connect with college students, agency FlyteVu turned to Solomon Group to bring the vision to life. The winning campus, selected through student voting on the PINK app, was West Virginia University — giving us just six weeks to transform a historic fraternity house into an unforgettable brand experience.
Immersive Storytelling Through Design
Solomon Group’s production and technical design team reimagined the fraternity house as PINK Nation University — a fully immersive environment where every room became a different “class.” Thematic design, lighting, sound, and custom fabrication turned ordinary rooms into extraordinary spaces, including:
- Art, English, Math, Science, and Geography classrooms
- A branded PINK Library
- Ancillary spaces featuring candy rooms, blacklight mural walls, and a custom donut wall
The activation was both playful and purpose-driven, designed to deliver authentic student engagement while showcasing PINK’s brand identity in unexpected ways.
Live Engagement and Impact
Across three days, more than 3,000 students experienced PINK Nation University firsthand. The event featured interactive stations, personalized scent-making, outdoor games, exclusive product giveaways, and surprise performances — including a live concert by Dustin Lynch.
The results exceeded expectations:
- Over 3,200 direct consumer touch points
- More than 75,000 engagements with artist and talent socials
- $29,000 in product giveaways
- 800 pounds of candy distributed
- Millions of impressions across PINK’s social channels
Why It Matters
PINK Nation University proved that immersive, participatory storytelling can forge powerful connections with Gen Z audiences. By blending design innovation, entertainment, and shareable brand moments, Solomon Group helped PINK elevate awareness, deepen loyalty, and create a one-of-a-kind cultural experience on campus.
