World of Coca-Cola Coke Stories

Building on a successful track record with World of Coca-Cola, having created and installed their new Scent Discovery Lab and Beverage Lab experiences, Solomon Group delivered the immersive "Coke Stories" exhibit that celebrates the iconic brand's rich heritage and cultural impact.

As immersive experience creators, Solomon Group managed iterative estimation, feasibility studies, technical design, fabrication, and final installation. Our iterative estimation process ensured creative vision aligned with budgetary, building, scheduling requirements, while our deep understanding of Coca-Cola's brand marketing goals and processes helped navigate the complex decision-making process.

The exhibit features several cutting-edge interactives that transport visitors into Coca-Cola's storied history. At "Tales from The Soda Fountain" within the Jacob's Pharmacy recreation, AI technology brings personalized storytelling to life by putting visitors into the exhibit. Visitors meet SJ, the virtual soda fountain jerk who guides their journey through the experience.

Guests can transform into models for vintage Coca-Cola advertisements, with their images displayed on an impressive "Magic Billboard." The Hollywood connection comes alive in a custom-built theater complete with a striking marquee showcasing Coca-Cola's presence in cinema history.

Floor-to-ceiling displays of historical artifacts provide context and authenticity throughout the experience, creating numerous photo opportunities and sharable moments for visitors.

By combining meticulous project management, creative direction, media production expertise, and custom fabrication, Solomon Group created an engaging, brand-authentic experience that delights guests while effectively communicating Coca-Cola's heritage and values.