MLB Draft

Since 2021, Major League Baseball and Fast Traffic Events have entrusted Solomon Group to produce the MLB Draft Broadcast and All-Star Red Carpet Show — two centerpiece events that bring fans closer to the game and expand the cultural impact of All-Star Week. With each passing year, the productions have grown in ambition, audience, and scale, positioning the Draft as a must-watch sports broadcast and a live experience unlike any other.

A Strategic Partnership

From the outset, Solomon Group has played a producer-led role, overseeing creative direction, production design, technical execution, and on-site delivery. Working closely with MLB and its partners, we help shape the Draft as both a broadcast property and a live fan experience — ensuring it resonates across television, digital platforms, and stadium audiences.

Setting the Stage in Seattle

In 2023, the Draft came to Seattle, Washington. Inspired by the natural beauty of the Pacific Northwest, our team designed a custom-built amphitheater stage that merged nature and technology. The environment featured 72 live native trees, custom rockwork, and advanced production systems, creating a backdrop that felt both authentic to the region and dramatic for broadcast.

The result was an event that engaged a live audience of players, families, media, and fans — while reaching millions of viewers at home through ESPN and MLB Network.

“Everything about the 2023 MLB Draft just felt and looked bigger... with a sprawling platform spread across Lumen Field, the stage was quite literally set for Draft drama when the first round was held Sunday night.” –Anthony Castrovince, MLB.com

More Than a Draft

Immediately after each Draft, Solomon Group transitions into producing the MLB All-Star Red Carpet Show, a high-energy event that allows fans to see and interact with the league’s biggest stars. Together, these events amplify All-Star Week, connecting the tradition of baseball with a modern, immersive fan experience.

Why It Matters

The MLB Draft is not only about announcing the future of the sport — it’s about creating a stage where storytelling, spectacle, and sport converge. Solomon Group’s partnership with MLB demonstrates our ability to deliver broadcast-scale experiences that inspire fans, engage sponsors, and elevate cultural moments year after year.