In April 2026, we helped over 300,000 college basketball fans celebrate the NCAA Men’s Final Four. Collaborating with TNT Sports and the NCAA, we led the end-to-end execution of interactive fan experiences and concerts spanning four days for a convergence of sports, music, and culture.
At the Men’s Final Four Fan Fest presented by Capital One, we provided fans with opportunities to snap photos with the championship trophy, grab official merchandise, meet past and present basketball stars, play interactive games, pick up free samples from NCAA Corporate Champions and Partners AT&T, Capital One, Coca-Cola, Pizza Hut, Modelo, Unilever, GIP, and even get a free haircut from Great Clips!
For Tip-Off Tailgate, we created a community outdoor viewing experience for both women’s and men’s semi-final and championship games that offered interactive game consoles, a DJ, sponsor activations, free samples, and, of course, great atmosphere.
Beyond curating the immersive live experience, we ensured that each of the fan events functioned as an effective national media moment and delivered a fully produced, broadcast-ready music festival content to TNT.
