NHL Stadium Series 2024

As a trusted partner of the NHL since 2017, Solomon Group was honored to extend our role into the league’s Stadium Series, a marquee outdoor event designed to showcase hockey on its biggest stage. Building on our successful collaboration during All-Star Weekend, the NHL turned to us to help amplify brand visibility and create unforgettable experiences for both fans in stadiums and viewers at home.

Expanding Reach Through Outdoor Spectacle

The 2024 edition of the Stadium Series raised the bar, featuring two back-to-back outdoor games with live performances from the Jonas Brothers, The Gaslight Anthem, and AJR. This carefully curated mix of artists not only energized hockey fans but also broadened the event’s cultural appeal, drawing in new audiences through the intersection of sports and music.

Our Role

Solomon Group produced the live entertainment segments, managed stage design and show direction, and integrated large-scale LED systems that supported both performances and gameplay. Beyond the creative execution, our team handled artist relations, logistics, and project management, ensuring that every detail aligned with the NHL’s vision.

Working in harsh winter conditions — including multiple snowstorms during the build — we adapted quickly to protect both crew and equipment. The result was a safe, resilient production environment that kept the show on track, and the audience experience seamless.

Impact

The 2024 Stadium Series drew a record-setting 150,000 attendees over two days and achieved the highest television ratings for a Stadium Series game since 2019, peaking at 2.3 million viewers across ABC and ESPN.

Despite the freezing temperatures, our team was proud to deliver fiery performances and help the NHL transform the Stadium Series into a celebration of hockey, music, and fan culture on a global stage.

Working alongside the NHL as a partner, we’re continuing to push the boundaries of what live sports entertainment can be.