NHL All-Star Weekend

In 2017, NHL tapped Solomon Group as their production partner for their annual NHL All-Star Weekend fan events. Each year the events range from Media Day and concerts to the annual Skills Competition and All-Star Game.

Our team provides creative and management services to bring the NHL All-Star brand to life on and off the ice. Services include creative development, production design, technical design, show services, talent management + wrangling, as well as the technical execution of the All-Star Weekend from scenic, graphic, lighting, and video.

Our production and creative team also help dream up and build new challenges for the players to test their skills on the ice. Recent design include our 2020 “Shooting Stars” skill which became an overnight internet sensation. In 2022, we had to do it even bigger and better – designing a new challenge where players take aim at targets inside the iconic Bellagio Fountain in Las Vegas.

Solomon Group has conquered the challenges of discovering and learning a different host city and turning that city’s offerings into a unique experience that showcases the National Hockey League brand. To date, we have produced NHL experiences in Tampa Bay, FL; San Jose, CA; St. Louis, MO; Las Vegas, NV, and Southern Florida. Intermission entertainment has included acts like Green Day, Machine Gun Kelly, and most recently in 2023 Fall Out Boy.