NHL All-Star Weekend

Since 2017, Solomon Group has collaborated closely with the NHL to extend the reach of their brand and enhance accessibility to the game. Our expertise in entertainment and live event production has been instrumental in transforming All-Star Weekend into a cultural celebration for fans of all ages.

Our Role

As the NHL’s trusted production partner, Solomon Group provides creative direction, technical design, scenic and lighting design, video, graphics, show management, talent support, and on-ice projection mapping. We also execute custom skills challenges, live concerts, and intermission entertainment — seamlessly balancing fan engagement with the complexities of live broadcast delivery.

Highlights

• Seven-year partnership with year-over-year growth of the event
• Record-setting 2.2 million national broadcast viewers in 2017
• Viral “Shooting Stars” challenge in 2020
• 2022 target challenge staged inside the iconic Bellagio Fountains in Las Vegas
• 2024 milestone: the first-ever All-Star Weekend Draft featuring celebrity captains Justin Bieber, Michael Bublé, Will Arnett, and Tate McRae — adding a third day to the schedule, drawing 25,000 live fans in Toronto, and over 1 million global broadcast viewers
• Performances produced for headliners such as Green Day, Machine Gun Kelly, Fall Out Boy, Tate McRae, and more

Impact

With all eyes on the ice, our team runs a tightly choreographed operation that ensures seamless transitions between live skills competitions, performances, and broadcasts. These critical set changeovers demand precision to protect the ice while keeping the pace of live television. After seven years, Solomon Group has perfected this process — allowing us to incorporate pyrotechnics, projections, and large-scale special effects that heighten the entertainment factor.

Spanning host cities from Tampa Bay to San Jose, St. Louis, Las Vegas, Sunrise, and Toronto, Solomon Group transforms each location into a uniquely themed NHL spectacle. We're grateful for this long-term partnership, which leveraged our ability to deliver consistency, innovation, and the ability to deliver high stakes live events that resonate with fans and global audiences alike.