TALES OF THE COCKTAIL

Tales of the Cocktail is billed as the world’s premier cocktail conference. Each summer, more than 10,000 of the international top mixologists travel to New Orleans to spend five days learning mixology, bartending trends, new products, regulations, management and education.

Solomon Group has been supplying design and production services for the festival since 2011. At “Tales,” each event involves pure brand marketing, requiring strict adherence to a very specific design aesthetic. Solomon Group’s production services effectively transform each brand’s expression into an enticing, live experience.

From the festival’s annual “The Spirited Awards” to activations for global companies like Bacardi, Pernod Ricard and William Grant & Sons, our team continues to serve up Solomon Group’s own brand of creative, production and technical magic at this high-spirited confab.

Solomon Group manages multiple venues, design, production, large-format graphics and logo placements, as well as wayfinding signage that leads participants from venue to venue, leading up to the highly produced “The Spirited Awards.”