TALES OF THE COCKTAIL

2011 - Present
Solomon Group has done the design and production services for Tales of the Cocktail, the world's premier cocktail conference since 2011. Each summer, more than 25,000 of the international top mixologists travel to New Orleans to spend five days learning mixology, bartending trends, new products, regulations, management and education.

At “Tales,” each event involves pure brand marketing, requiring strict adherence to a very specific design aesthetic. Solomon Group’s production services effectively transform each brand’s expression into an enticing, live experience.

From the festival’s annual “Spirited Awards” to activations for global companies like Bacardi, Pernod Ricard and William Grant & Sons, our team continues to serve up Solomon Group’s own brand of creative, production and technical magic at this high-spirited confab.

Throughout the week, Solomon Group manages design, AV production, fabrication and large-format photo opportunities. It all leads up to the highly produced, broadcasted “Spirited Awards.”