Sazerac House

At the corner of Canal and Magazine Streets in New Orleans, just steps from the original 1850s Sazerac Coffeehouse, stands The Sazerac House — an immersive visitor experience celebrating nearly 175 years of cocktail history. Part brand home, part cultural attraction, the Sazerac House invites guests to explore the spirited culture of New Orleans through stories of its signature cocktail and the global portfolio of the Sazerac Company.

Strategy and Scope

When Sazerac Company envisioned a destination that would merge heritage, hospitality, and technology, they turned to Solomon Group as both fabrication partner and AV integrator. From historic preservation to digital storytelling, our producer-led model ensured the project balanced craftsmanship with cutting-edge interactivity.

Craftsmanship Meets Technology

Spanning nearly 20,000 square feet, the Sazerac House is a showcase of fine detail and advanced systems integration:

Immersive Storytelling: The experience highlights both the Sazerac cocktail and the company’s broader portfolio, weaving brand storytelling into the fabric of New Orleans’ cultural identity
Exhibit Fabrication: Solomon Group’s artisan millworkers created extensive custom cabinetry and cases from quartersawn white oak, honoring whiskey’s reliance on oak aging while echoing the architectural history of the building
AV Integration: Our technology team embedded interactive media, advanced lighting, and responsive audio into handcrafted exhibitry, enabling a seamless blend of old-world design and modern storytelling

SCOPE

AV Systems Integration
Project Management
Graphics Production
Installation & Maintenance
Fabrication
Exhibit Fabrication + Finishing
Exhibit Casework
Exhibit Lighting

A Destination Experience

Today, the Sazerac House is more than a visitor center — it’s a brand home destination for locals, tourists, and cocktail enthusiasts worldwide. Guests explore multi-sensory exhibits, discover the science and craft behind whiskey, and immerse themselves in the traditions that made the Sazerac cocktail an icon.

Why It Matters

The Sazerac House showcases Solomon Group’s ability to deliver immersive brand experiences that merge historical authenticity with interactive technology. By serving as both fabricator and AV integrator, we brought to life a landmark destination that not only preserves the past but also creates a modern day connection between a beloved New Orleans tradition and a new, global audience.